Subject matter blogging

A pithy and conversational blog post can work wonders in grabbing an audience’s attention and establishing a brand’s authority on a topic. These three B2C blogs written for battleface Travel Insurance’s blog are aimed squarely at an audience keen for authentic travel insights and observations.

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Interviews

Collaborating with industry figures, be they influencers, journalists, or business owners, is a fantastic way of increasing the reach of your written content. These interviews were shared widely by the three participants, capitalising on pre-existing audiences whose interests aligned with the client.

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Thought leadership

Thought leadership needs to convey authority, insight and novelty—while remaining light and readable. These three ghostwritten articles (utilising AI) were published from the personal LinkedIn accounts of senior leadership across Australia & New Zealand, the UK, and the EU regions to promote aspects of battleface Travel Insurance partnerships.

By using the personal LinkedIn accounts of senior leadership, the articles achieved peer recognition amongst a highly-targeted B2B audience in insurtech, fintech and traveltech.

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Brand collaborations

Collaborating with partners is a great way of spreading the word about a brand. These articles, written under the #AsktheExpert imprint, positioned battleface’s partners as industry experts in order to draw attention to the partnership.

They were each shared by the respective company’s social media pages, dramatically increasing reach beyond battleface’s native audience and fulfilling both B2C and B2B strategic goals.

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