Social media
Case study: #HikingtheJordanTrail
This social media campaign for battleface Travel Insurance involved sponsoring adventurer and “Indiana Jones for girls” Alice Morrison as she embarked on a multi-week trek through the deserts of Jordan.
The campaign – #HikingtheJordanTrail – generated exclusive images, videos, and text across Twitter (X), Facebook, and Instagram over a multi-week period, cementing battleface’s reputation as a ‘higher-risk’ and adventure-travel-focused insurer.
Check out some highlights below:
Case study: #TheLastOverland
This collaboration with The Last Overland expedition, a round-the-world driving challenge in a classic Land Rover Defender, provided battleface Travel Insurance with months of content across various media.
The expedition resulted in a four-part documentary series on Channel 4 (UK), a book, and various media appearances where battleface’s sponsorship (and the benefits of travel insurance) could be expounded on.
Check out some highlights below:
Case study: #RobinVoices
This B2B campaign for claims and assistance platform Robin Assist was tasked with highlighting the technical and strategic benefits of a partnership with claims and assistance platform Robin Voices through the use of short-form audio/visual storytelling.
Company employees were encouraged to talk about their area of expertise – be it claims, medical assistance, tech capabilities, etc – the audio of which was edited down into digestible soundbites, specifically designed for the LinkedIn platform, where the majority of our target audience was active.
By linking to employees’ personal LinkedIn accounts, the campaign also capitalised on their often extensive professional connections to increase reach amongst industry figures.
Check out some highlights below:
