You get to choose ONE SKILL in the age of AI – what’s it going to be?
Here’s a fun little thought experiment. You get to choose one skill—and just the one—to…
How can Generative Engine Optimisation (GEO) work for me?
Let’s be honest: Generative Engine Optimisation (GEO) sounds like the kinda buzzword Mike from marketing…
Is it time for human writers to pack their bags?
Let’s cut to the chase: no, it absolutely isn’t. But the question is worth asking,…
Uncanny Valley: When to use AI images—and when to avoid them
You know that strange feeling you get when you see a person who almost looks…
Writing a press release? These six blunders INFURIATE journos
Back in my newspaper days, there was very little that made my underpaid heart sink…