How can Generative Engine Optimisation (GEO) work for me?
Let’s be honest: Generative Engine Optimisation (GEO) sounds like the kinda buzzword Mike from marketing…
Writing a press release? These six blunders INFURIATE journos
Back in my newspaper days, there was very little that made my underpaid heart sink…
Here’s what human writers are worrying about—and it isn’t being replaced
Once upon a time—not so long ago—the em-dash was a humble hero of punctuation. It…
Is it time for human writers to pack their bags?
Let’s cut to the chase: no, it absolutely isn’t. But the question is worth asking,…
You get to choose ONE SKILL in the age of AI – what’s it going to be?
Here’s a fun little thought experiment. You get to choose one skill—and just the one—to…
Uncanny Valley: When to use AI images—and when to avoid them
You know that strange feeling you get when you see a person who almost looks…