Author name: Jack

Let’s cut to the chase: no, it absolutely isn’t. But the question is worth asking, because the hype around AI-generated content is deafening—as are the pessimistic howls from those predicting the end of human content writers in the marketing process. It’s true that generative AI can write. It can do it quickly, with a certain […]

Back in my newspaper days, there was very little that made my underpaid heart sink faster than a poorly written press release. You know the kind, right? Densely-packed paragraphs, an over-reliance on superlatives, dubious claims of “industry firsts” – the kind of press release that prompts a weary sigh and a phone call to the

Let’s be honest: Generative Engine Optimisation (GEO) sounds like the kinda buzzword Mike from marketing came up with to justify keeping his job. But if marketers don’t develop strategies to combat AI’s growing dominance across the information space, it won’t only be Mike who suddenly finds himself with a lot of free time. GEO is

Here’s a fun little thought experiment. You get to choose one skill—and just the one—to stave off the threat of your content marketing career falling foul to generative artifical intelligence. What do you pick? The ability to write copy so crisp and impactful that ChatGPT flounders in your wake? How about an almost preturnatural instinct

You know that strange feeling you get when you see a person who almost looks real—but their smile’s too perfect, their fingers are slightly off, and their eyes don’t quite blink? Welcome to the uncanny valley, and for some reason, it’s where an alarming number of businesses have decided to set up shop. Case in