A little more about me.

Global Social Media Manager
battleface Insurance Services LLC
July 2021-February 2025

B2C social media marketing for battleface Travel Insurance and B2B marketing for claims and assistance platform Robin Assist. Focused on strategic planning, follower growth, customer and partner engagement, brand awareness, and more. Content creation incorporated B2C/B2B blogging, podcasting, collaborating with partners/influencers/content creators.

•End-to-end responsbility for B2C & B2B content across range of media
•Utilising SEO best practice in research and creation of assets
•Highly-targeted campaigns based on dynamic priorities of two brands
•Emphasis on repurposable content (long-form to short-form video, audio interview to soundbite, article to infographic, etc)
•Community management incl. generating customer testimonials & developing crisis response protocols

Content Marketing Specialist
Freelance
March 2016-July 2021

Content marketing, focusing on B2C and B2B blog writing as well as social media management (including for battleface Travel Insurance from 2019 onwards). Producing and managing content for a range of clients focusing on higher-risk travel, assistance services, medical case management, etc.

•Results-driven content creation, with an emphasis on writing but also incorporating strategy, market analysis, podcasting, etc)
•Producing content on range of topics incl. claims management, travel risk, COVID, travel destinations, and more
•Conducting interviews for the purpose of testimonials and employee advocacy
•Included developing SEO strategy and handling email newsletters (MailChimp), website management (WordPress)

English-language Teacher
Various employers
March 2011-June 2016

Teaching English as a foreign language in Cambodia, Vietnam, East Timor and Argentina at a variety of schools and institutions including NGOs (Green Gecko Project/ABCs and Rice) and as part of the Australian Government’s Defence Co-Operation Program.

•Working with learners ranging from children (7+) to adults, inc. academics, businesspeople, the police and miltary, government and NGO employees, incl. from the United Nations
•Requiring impeccable communication skills and the ability to effectively impart complex information to large groups
•Involved living and working in challenging environments, incl. amid active UN peacekeeping operations

Senior Reporter
Newsquest UK
August 2007-December 2010

Senior Reporter for the Malvern Gazette and Ledbury Reporter newspapers in Worcestershire and Herefordshire, UK. Responsible for producing accurate, audience-driven news articles on diverse subjects inc. human interest, courts, local governance, crime, etc

•Local government reporting incl. town, district, county, unitary authority and planning meetings
•Magistrates, Crown, employment tribunal and coroner’s court reporting
•Local and national elections reporting, incl. candidate interviews, hustings, vote counts, etc
•Community/human-interest news gathering and reporting, incl. some photographic responsibility
•Incorporating subediting and community management responsbilities on newspaper website