A.I.

Video creation

Tools such as HeyGen are making the quick and efficient creation of video content. This short video, featuring myself, was made entirely using AI tools, including the generation of a script and transforming that script into audio, before syning it with an animated avatar.

Blog creation

Writing and researching written content can be a laborious task, but it is one where AI is proving invaluable in time-saving. A well-considered ChapGPT prompt generated a first draft of each of these three articles, allowing me to work closely with senior leadership to craft it further towards a finished product. This included ensuring the content reflected the respective Managing Director’s ‘voice’, adding industry-specific details, inserting real-world examples, and more.

Image generation

Still images are still crucially important in your brand’s social media and website content. Copyrighted images can lead to legal issues, stock images are often overused, original photography is very expensive. This is where A.I. come into its own. The quick and easy creation of original ‘photographic’ content provides a near-inexhaustible supply of content—when used sparingly and as part of an overall content strategy.